Gucci Launches Its First Sustainable Collection
Gucci Launches Off The Grid, Its first environmentally-conscious collection heralded by creative director Alessandro Michele. Off The Grid has been conceived to enhance respect for, and responsibility towards, the environment.
Comprised of genderless sneakers, bags, accessories, and ready-to-wear, each item is thoughtfully made using recycled, organic, bio-based or sustainably sourced materials like ECONYL (the latter quickly growing in popularity for its reputation for being made from post-consumer waste like fishing nets and carpets).
Gucci revisits its iconic GG logo, but this time it’s made of 100% regenerated polyamide and the Tennis 1977 sneaker is not made of animal materials. Even the packaging reflects Gucci’s commitment to off-setting their carbon footprint: All items are shipped in FSC-certified recycled cardboard box and a recycled nylon dust bag.
Actually, this isn’t the first time that Michele has addressed the reckless, wasteful nature of the fashion industry. During his weeks in quarantine, he published his private diaries that expressed his environmental concerns.