Rolex Fans Are Waiting for a New Version of GMT-Master
Among Rolex enthusiasts, the Swiss luxury brand’s signature two-tone bezel GMT-Master and GMT-Master II models are among its most desirable watches ever.
The original blue and red version was introduced in 1954 for Pan-Am pilots who needed to keep track of two time zones as they began the first commercial transatlantic flights; later nicknamed the “Pepsi” it remains the most famous. Rolex re-introduced it in 2014, and it immediately sold out and now has a long waiting list.
In 1983 Rolex debuted a new steel model with a red and black bezel, quickly becoming known as the “Coke.”
And a whole cottage industry has sprung up to try and guess what new GMT-Master model Rolex will come up with next.