Rihanna Is Launching Her Own Fashion Brand

After fashion collaborations with River Island and Puma Rihanna decided to create her own fashion label – Fenty.

On May 22, Rihanna launched the brand at a pop-up store in Paris wearing one of the coveted mini dresses from her collection.

“This is a moment in history,” she told journalists at the store opening. “It’s a big deal for me and my entire generation.”

The brand will debut online on May 29.

Source: elle.com