Rihanna chose the faces of her new Savage x Fenty collection through an Instagram contest
Earlier in the spring, Rihanna announced a casting search for the new faces of her summer campaign. Thousands applied, posting their best Savage X snaps on Instagram.
After months, four were chosen to represent the brand’s summer drop: Brenda Senyana, Kortney Russell, Gerlind Anagho, and Sariena Luy.
“It’s important to change the narrative of one specific body type being the standard of beauty,” says Russell. “Doing that can be a hard thing to do and can get you a lot of negative opinions along the way, but it’s something I think Savage X is doing successfully! I’m excited to see the fashion industry change, and I’m so privileged to be contributing to that change!”
The range includes a hot pink bra and thong set modelled by Rihanna herself, as well as similar styles in neon orange, a pink bodysuit, and a two-piece set featuring a snakeskin pattern.
The campaign images feature the models against tropical aesthetic backgrounds, which were created in partnership with artist, photographer, and filmmaker Rafael Perez.
Brenda added that Savage X tries to make its fans to live confidently in their bodies. “Every day that I accept and love myself more is a win. My weight does not define me. I cannot let my life centre around people who work to tear me down. I have to live confidently and unapologetically!”