Kim Kardashian’s New Brand Makes $2 Million in Minutes
Kim Kardashian’s SKIMS Solutionwear raked in millions of dollars only minutes after going on sale.
SKIMS pushed $2 million in product within the first few minutes of Kim’s campaign going live Tuesday, and nearly every piece of inventory sold out in lightning speed.
It should be mentioned that in its first YEAR on the market, for example, Spanx made $4 million in profits … and SKIMS made half that amount in only a couple hundred seconds. Nothing was priced more than $100.
After selling out the inventory, Kim’s team began working feverishly to restock and produce more products to get to consumers ASAP.
The goal for Kim and SKIMS … for everything to be readily accessible for everyone to wear.